Orzu Sharafi, Product and UX/UI Designer
Hi, I’m Orzu. I design apps, websites and brands that feel good to use.
- Now UX/UI Designer at Zet Mobile
- My studio Co-founder of OFARANDAGON
- Worked with Yandex, SBER, Myata and Avtodom Group 7 years, 30+ major projects
How I work
For me, design starts with “why”, not with a picture. First I work out what people and the business need, then I build an interface that makes it easy.
01 / 04
Research
I run interviews and surveys and study the analytics. This shows me what problem the product solves before the first mockup.
Design
I build flows, prototypes and a design system. Every decision is based on what the research showed.
Validate
I test prototypes with users and run A/B tests, so mistakes are found before development, not after.
Polish
I make the motion, the interface copy and the final mockups. I support development through the release and after it.
- Research
- Design
- Validate
- Polish
Selected work
Apps, websites and brands I worked on from research to release
- 01 Myata Loyalty Apps
- 02 SBER “For Life” Apps
- 03 Yandex Eats Apps
- 04 Yandex Metrica Websites and services
- 05 Avtodom Websites and services
- 06 SOAK Websites and services
- 07 Brûler d’Amour Websites and services
- 08 Prime Parking Websites and services
- 09 Monsense Websites and services
- 10 Eleven Islands Brand and motion
- 11 Castle VPN Apps
- 12 Myata × Yandex Taxi Brand and motion
Experience
- Now
UX/UI Designer
I design the operator’s super app and website
- Now
Co-founder and director
A design and development studio: websites, apps, AI solutions and brands
- 2025
UX/UI Designer
Yandex Eats and its integration with Yandex Go, the Yandex Metrica redesign, presentations for the board
- 2024
Lead designer
Led the “For Life” section: a team of two designers, A/B tests, a presentation at Skolkovo 2024
- 2024
UX/UI Designer
A redesign of the website and app, a design system together with the RE UI team
- 2023 → 2024
App and brand designer
The Myata Loyalty app, more than 15 menus and ad videos for Yandex Taxi
Full career 8 jobs since 2019
-
April 2025 → now UX/UI Designer 1 year 6 months
The operator’s super app and website
-
May 2021 → now Co-founder and director 5 years 5 months
A design and development studio: websites, apps, AI solutions and brands
-
February 2025 → July 2025 Creatory Lead UX/UI Designer (Senior) 6 months
Research, prototypes and design systems, leading a team of 4 developers, A/B tests and refining the design based on product metrics
-
February 2024 → January 2025 UX/UI Designer (Middle+) 1 year
Full-cycle UX research, design systems and animated interfaces, team coordination, development oversight and A/B tests
-
February 2023 → August 2024 Lead Designer, UX/UI Designer (Middle) 1 year 7 months
App development from idea to release, identities, menus and print, presentations, videos and social media content
-
January 2022 → January 2023 Head of Print Production, Lead Designer 1 year 1 month
Ran the full print production cycle, controlled quality and led a team of designers
-
March 2020 → November 2021 UX/UI Designer (Middle) 1 year 9 months
Identities, logos and brand books, packaging, print, advertising and illustrations
-
March 2019 → February 2020 Graphic Designer 1 year
Ad layouts and banners, social media posts, layout and prepress for print
Expertise
- 01
Product design
30+
Research, prototypes and interfaces for mobile apps and websites at every stage, from idea to release
- 02
Logos
50+
More than 50 logos for businesses of every size: from coffee shops to tech startups
- 03
Brand books
20+
More than 20 brand books and guidelines: colours, fonts, patterns and the rules for using them, including in motion
- 04
Menus
15+
More than 15 menus for the Myata chain and other premium venues: structure and layout
- 05
Social media
100+
Hundreds of posts and stories in a consistent brand style for clients’ brands
- 06
Presentations
70+
More than 70 presentations: from short teasers to 50+ slide reports
- 07
3D and motion
3D
3D icons, animated videos and interactive 3D scenes for websites
Not for everyone,
but for the best
I am a co-founder and the head of an AI and digital studio in Dushanbe. The studio builds websites, mobile apps, CRM, AI solutions, brands and 3D. Some of the cases on this site were made with its team.
Studio website- people on the team
- 6
- people on the team
- case studies
- 16+
- case studies
- clients
- 28
- clients
- own products: AVA, CertifiEd, OMail
- 3
- own products: AVA, CertifiEd, OMail
About me
I’m Orzu, a product and UX/UI designer from Dushanbe. For seven years I have worked across Russia, the CIS and Europe: fintech, crypto platforms, e-commerce and CRM systems. I have designed interfaces for exchanges, payment systems and restaurant software.
I have worked with Myata, SBER, Yandex, SOAK, Boxberry and many local brands. I am most proud of the Myata loyalty app, downloaded by over 200,000 people, and of online store redesigns that raised conversion by 22% and, at best, by 63%.
At several companies I introduced design standards so the team and management could understand processes faster and more easily. I have led teams of designers, developers and DevOps engineers.
What matters most to me is value for the business. Making it beautiful is not enough: the solution has to work and get the job done. Today I work as a UX/UI designer at Zet Mobile and run the OFARANDAGON studio, which I co-founded with my partner.
Tools
- Figma Interfaces and prototypes
- Photoshop Retouching and collages
- Illustrator Vector and identity
- Corel Draw Vector and print
- After Effects Motion
- Premiere Pro Video editing
- Blender 3D and renders
- 3ds Max 3D visualisation
- Claude Code AI-assisted development
- Morflax 3D studio
- years in design
- 7
- years in design
- major projects
- 30+
- major projects
- years old
- 23
- years old
- Tajikistan
- Dushanbe
- Tajikistan
Let’s work together
Describe your task in the form below and I will reply within a day