SBER “For Life”
A new “For Life” section in the SBER mobile app
The section was presented at Skolkovo 2024
About the project
I was the lead designer of the “For Life” section: I managed a team of two designers and aligned decisions with development.
The team studied user profiles in the analytics and validated key decisions with large A/B tests. I helped present the finished section at Skolkovo 2024.
