Avtodom
A redesign of the website and app of the largest premium car dealer in Russia
A design system from scratch and an interface validated by long A/B testing
About the project
Avtodom is the largest official dealer of Ferrari, Porsche, Lamborghini, BMW and other premium brands in Russia.
The task was to update the website and app for new business requirements and the brand’s visual concept. The goal of the redesign: more users and more callback requests. To get there, we ran a large analysis and long A/B testing.
Together with the RE UI team we built a design system from scratch.
